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MTN ayoba Super App

ayoba is a super app developed for MTN, in Africa, for Africans; enabling users to make voice calls, video calls, chat, send & receive money, listen to music, play games, browse the internet, subscribe to channels & much more.


Design/develop the ayoba app from conceptualization to MVP; develop brand; consult on marketing strategy; design marketing material.

  • Strategy

    Brand Positioning, UX Research, Marketing Strategy

  • Design

    UI/UX Design, Art Direction

  • Awards Won

    Best Mobile App of Africa (Africa Digital Awards, 2020)

  • Nominations

    Most Innovative App (2021 GLOMO Awards)

  • Achievements

    20,000,000 Monthly Active Users within 2 years

  • Team

    Laszlo (Sr UI/UX, Branding, Multimedia, Web Design), Andrew (Jr UI/UX), Bronson & Terrence (Development)

  • Tags

    app, ayoba, brand, identity, marketing, Telecommunications, UI/UX, website

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